While innovation in tone is based on the simplest things, it is when people go the extra mile to provide it, that one vital ingredient must emerge. 

In conjunction with high level expertise and knowledge (not to mention endless hours of experimentation and testing), forming the Magick* formula that makes all the difference must embrace this vital ingredient - Passion.  

We've been building hand-crafted instruments for over 3 decades with a consuming passion,  consistently obsessing over tone.  We turned our attention to making pickups because we needed electronics that would faithfully reproduce all the subtle nuances of our instruments.  

Our Hand-Wound pickups are the result of this willingness and passion to only offer the very best tone to you, our fellow musicians, as our only aim is to help you achieve that Magick*.

...as we know we can...


Bryan Jeppson

Attention

  

As we believe that guitar pickups are there to deliver tone but don't look different from one another, we decided to give you the "picture" of each pickup in a more spiritual approach by carefully selecting a variety of images which will help you get the feel and vibe of each individual pickup.